Excitement Builds as Taylor Swift Teases Secret New Album with Apple Music Game

Taylor Swift fans, known as Swifties, are on high alert as Apple Music releases a new game on the streaming platform to tease Taylor Swift’s 11th era. The game, released to commemorate April 13th, involves searching for a word a day in the lyrics of one of her five new playlists. The full message will be revealed on April 18th, coinciding with the release of her new album.

In anticipation of the album drop, Taylor Nation, Swift’s marketing team, sent out a post tagging Apple Music, leading fans on a scavenger hunt to uncover hidden messages in her songs. As the clock strikes midnight on Thursday, the team at Apple Music will be ready to release Swift’s new album, “Tortured Poets,” to the masses.

Apple Music’s global head of editorial, Rachel Newman, shared insights into the process of working with artists like Swift on album releases. Each rollout is unique, with the team collaborating closely with the artist and their team to ensure a seamless launch.

Swift’s album release will be accompanied by curated playlists and other content that captures the essence of her new era. Apple Music’s content, from interviews to articles, serves as an extension of the album’s storytelling.

As Swifties eagerly await the release of “The Tortured Poets Department,” Apple Music is gearing up for a visually captivating and musically immersive experience. Stay tuned for more updates on Taylor Swift’s latest musical journey.