Sunday, September 29, 2024

Taylor Swift’s Music Makes a Comeback on TikTok

Taylor Swift’s Songs Return to TikTok After Licensing Dispute

Taylor Swift’s songs have made a triumphant return to TikTok after a 10-week absence due to a licensing dispute between the app and Universal Music Group. Fans can once again enjoy popular tracks like “You Belong With Me,” “Lover,” and “ME!” on the platform as they create their videos.

This unexpected comeback comes just in time for the release of Swift’s upcoming studio album, “The Tortured Poets Department,” set to drop on April 19. The singer’s music was among the tracks removed from TikTok back in February, following the expiration of a licensing agreement between the app and UMG.

While the details of Swift’s return to TikTok remain unclear, it is speculated that she may have struck a separate deal with the platform, given her ownership of her masters. This move could also be a strategic partnership to promote her new album, similar to her previous collaboration with TikTok for “Midnights.”

The ongoing battle between UMG and TikTok over licensing agreements and royalty payments continues, with many artists caught in the crossfire. Despite the challenges, Swift’s reemergence on the platform signals a potential shift in the negotiations between the two parties.

As fans eagerly await the release of “The Tortured Poets Department,” Swift’s return to TikTok is a welcome surprise that hints at exciting things to come for both the singer and her loyal followers.

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